Emergent acquires manufacturing facility from MdBio and land from City of Baltimore for $8.2 million

ROCKVILLE, MD, November 13, 2009Emergent BioSolutions Inc. (NYSE:EBS) announced today that it has completed the acquisition of a 55,000 square foot manufacturing facility from MdBio Foundation and the land on which the facility stands from the City of Baltimore for a total purchase price of $8.2 million.  The facility, located within the City of Baltimore, Maryland, previously operated as a Food and Drug Administration (FDA) licensed facility used by an experienced contract manufacturing organization (CMO) to produce a number of FDA approved products.

“Emergent is excited about this new facility in Baltimore because it houses several suites capable of manufacturing multiple products at the same time,” said Fuad El-Hibri, chairman and chief executive officer of Emergent BioSolutions.  “Accordingly, this facility will provide the flexibility to conduct large-scale manufacturing of rPA while also producing other products in our pipeline.”

Emergent worked closely with the Maryland Department of Business and Economic Development (DBED), MdBio, the City of Baltimore, Baltimore Development Corporation, and other related governmental agencies to complete this transaction.

“Maryland is continuing to strengthen its biotechnology prowess by helping to grow industry leaders like Emergent BioSolutions,” said Governor Martin O’Malley. “The transaction between MdBio and Emergent will maximize the value of the BioProcessing Center by maintaining a bio-manufacturing infrastructure for Maryland’s bioscience community, enabling additional investment to be made in the Center and ensuring that those high paying, highly skilled jobs are created and remain in Maryland.”

Emergent BioSolutions employs over 600 employees across the globe, with over 150 employees located in its corporate headquarters in Rockville and one of its product development sites in Gaithersburg.

“This acquisition reflects our commitment to both continually creating jobs and investing additional capital in the State of Maryland,” said Daniel J. Abdun-Nabi, president and chief operating officer of Emergent BioSolutions.  “We extend our sincere appreciation to the state and local governments for their ongoing support of our efforts to develop our local manufacturing capabilities and look forward to growing Emergent’s presence in the state.”

Mayor Sheila Dixon, commenting on the announcement, said, “The City of Baltimore is excited about welcoming Emergent BioSolutions to the Baltimore biotech community.  With great research institutions such as Johns Hopkins and the University of Maryland as potential partners in the area, we know that Emergent will be a wonderful contributor in the future.”

“Emergent’s decision to expand in Maryland underscores not only our rich research and development environment, but also our mission to support the complete product development life cycle that includes bio manufacturing,” said Maryland Department of Business and Economic Development Secretary Christian S. Johansson. “The Department was pleased to work with MdBio Foundation and the Baltimore Development Corp. to bring this project to fruition.”

About Emergent BioSolutions Inc.
Emergent BioSolutions Inc. is a biopharmaceutical company focused on the development, manufacture and commercialization of vaccines and therapeutics that assist the body’s immune system to prevent or treat disease.  Emergent’s marketed product, BioThrax (Anthrax Vaccine Adsorbed), is the only vaccine licensed by the U.S. Food and Drug Administration for the prevention of anthrax.  Emergent’s development pipeline includes programs focused on anthrax, botulism, tuberculosis, typhoid, hepatitis B and chlamydia.  Additional information may be found at www.emergentbiosolutions.com and www.biothrax.com.

About MdBio Foundation, Inc.
The MdBio Foundation, Inc. is a charitable and educational organization whose mission is to provide and support the State of Maryland’s bioscience community through bioscience awareness, education and workforce development programs including scholarships, post-doctoral conference and career expos, BioGENEius science competition and summer science camps.  Since 2003, MdBio has operated the MdBioLab, an educational and well-known mobile bioscience laboratory that visits high schools throughout Maryland to educate youth on biosciences.  Over the past six years, MdBioLab has held more than 2,800 classes with 55,000 students and 1,500 teachers. MdBio Foundation became an affiliate of the Tech Council of Maryland in 2006.

Safe Harbor Statement
This press release includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Any statements, other than statements of historical fact, including statements regarding our strategy, future operations, future financial position, future revenues, projected costs, prospects, plans and objectives of management, including any potential future securities offering, our expected revenue growth and net earnings for 2009, and any other statements containing the words “believes”, “expects”, “anticipates”, “plans”, “estimates” and similar expressions, are forward-looking statements. There are a number of important factors that could cause the company’s actual results to differ materially from those indicated by such forward-looking statements, including our ability to obtain FDA approval to manufacture products or product candidates in the newly acquired facility; appropriations for BioThrax® procurement; our ability to obtain new BioThrax® sales contracts; our plans to pursue label expansions and improvements for BioThrax®; our plans to expand our manufacturing facilities and capabilities; the rate and degree of market acceptance and clinical utility of our products; the success of our ongoing and planned development programs, preclinical studies and clinical trials; our ability to identify and acquire or in license products and product candidates that satisfy our selection criteria; the potential benefits of our existing collaboration agreements and our ability to enter into selective additional collaboration arrangements; the timing of and our ability to obtain and maintain regulatory approvals for our other product candidates; our commercialization, marketing and manufacturing capabilities and strategy; our estimates regarding expenses, future revenue, capital requirements and needs for additional financing; and other factors identified in the company’s Quarterly Report on Form 10-Q for the period ended September 30, 2009 and subsequent reports filed with the SEC. The company disclaims any intention or obligation to update any forward-looking statements as a result of developments occurring after the date of this press release.

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The rumors are true…. Motionbox is soon to be a featured Channel on the Roku digital video player.  You’ll be able to hook the player up to your television and enjoy instant access to all the videos you’ve uploaded to Motionbox. All you need is a TV, a high-speed Internet connection (wired or wireless), and a finger to click the remote!

As a special sneak preview, we’re giving away a few brand new Roku players to people who become Motionbox members this month.

All you have to do is sign up for a FREE Motionbox account before November 30, 2009 then email offers@motionbox.com with subject line “Roku Giveaway” and we’ll enter your name for a chance to win a Roku HD  Player.

Learn more about Roku:
Read a recent article about Roku.
Check out the Roku website.

Handwashing helps prevent Healthcare-associated infections (HAI) When someone develops an infection at a hospital or other patient care facility that they did not have prior to treatment, this is referred to as a healthcare-associated (sometimes hospital-acquired) infection (HAI).

Healthcare-associated infections (HAIs) are a global crisis affecting both patients and healthcare workers.

According to the World Health Organization (WHO), at any point in time, 1.4 million people worldwide suffer from infections acquired in hospitals.

A Centers for Disease Control (CDC) report published in March-April 2007 estimated the number of U.S. deaths from healthcare asociated infections in 2002 at 98,987.

The risk of acquiring healthcare-associated infections in developing countries is 2-20 times higher than in developed countries.

Afflicting thousands of patients every year, HAI often leads to lengthening hospitalization, increasing the likelihood of readmission, and adding sizably to the cost of care per patient.

Nurses and doctors prevent Healthcare-associated infections (HAI)Financially, HAIs represent an estimated annual impact of $6.7 billion to healthcare facilities, but the human cost is even higher.

Until recently, a lack of HAI reporting requirements for healthcare facilities has contributed to less-than-optimal emphasis being placed on eliminating the sources of healthcare associated infections. However, growing public anxiety regarding the issue and resulting legislation on state and local levels demanding accountability is serving to accelerate initiatives to combat HAIs.

To learn more about the impact of healthcare-associated infections for both medical professionals and patients, please visit www.haiwatch.com.

About Not on My Watch Prevention Campaign

To protect patients by reducing the risk of HAI, healthcare professionals must continually update their knowledge of infection management.

Doctors care about Healthcare-associated infections (HAI)As part of an ongoing commitment to quality care and infection prevention, nationwide doctors and hospitals are partnering with Kimberly-Clark to deliver continuing education programs on healthcare-associated infection (HAI) prevention to staff and management. As simple as education sounds, busy doctors and nurses on the front lines of delivering care can find it difficult to find the time to take advantage of scheduled programs within their hospitals.

The HAI Education Program is part of a national infection awareness campaign for healthcare professionals called “Not on My Watch” and will provide the facility with a toolkit that contains informational flyers, patient safety tips and posters.

The “Not on My Watch” campaign provides accredited continuing education (CE) programs based on best practices and guidelines as well as research available on reducing the incidence of healthcare-associated infections.

For details about the “Not On My Watch” campaign, and the HAI Education Bus please visit www.HAIwatch.com.

HAI Education Bus

Kimberly-Clark's Not on My Watch HAI Bus for Healthcare-associated infections education

At Kimberly-Clark, it’s our mission to find innovative ways to develop and maintain a variety of accredited education, equipping healthcare providers with critical insights and information on today’s important clinical issues. That’s why we’re proud to introduce the HAI Education Bus, an impressive new one-of-a-kind mobile classroom that brings accredited CE education right to your door.

Look for this tour bus as it makes its way across the country, delivering education about healthcare-associated infections and other critical healthcare issues from the plains of Texas to the California coast to New York City and places in between.

Types of Healthcare-Associated Infections

Ventilator - Associated Pneumonia (VAP)Ventilator – Associated Pneumonia (VAP)

VAP is the source of the highest morbidity and mortality of all Healthcare Associated Infections.

Read More About VAP

Surgical Site Infections (SSIs)Surgical Site Infections (SSIs)

Any breach of patient skin can lead to a surgical site infection.

Read More About SSIs

Cross Contamination (Contact Transfer)Cross Contamination (Contact Transfer)

Contact transfer (touch contamination) is the number one source of Healthcare Associated Infections.

Read More About Contact Transfer

About HAI Watch

HAI Watch is your resource for collateral and supplies to help keep your organization aware of the importance of healthcare associated infection prevention. The following guidelines on hand hygiene in healthcare settings and other tips are available now, but keep checking back. New HAI awareness tools will be added on an ongoing basis.

About Kimberly-Clark Health Care

At Kimberly-Clark Health Care, we deliver innovative healthcare solutions that you can depend on to meet the demands of your fast-paced world, supported by in-service training, clinical research and accredited education.

Our solutions help you prevent, diagnose, and manage major issues in these clinical areas: Infection Prevention (Protection & Infection Control, Ventilator-Associated Pneumonia and Surgical Site Infections), Digestive Health and Pain Management.

About Kimberly-Clark Corporation

Always as Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries.

Every day, 1.3 billion people – nearly a quarter of the world’s population – trust K-C brands and the solutions they provide to enhance their health, hygiene and well-being.

With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds No. 1 or No. 2 share positions in more than 80 countries. To keep up with the latest K-C news and to learn more about the company’s 137-year history of innovation, visit www.kimberly-clark.com

Fuad El-Hibri (born March 2, 1958) is an American businessman, and CEO of Emergent BioSolutions. // Fuad El-Hibri (born March 2, 1958) in Hildesheim, Germany spent his childhood equally in Europe and the Middle East before coming to the USA to get an economics degree from Stanford and an MBA from Yale.

Mr.El-Hibri earned a Masters Degree in Public and Private Management from Yale University and a Bachelors Degree with Honors in Economics from Stanford University.

Fuad El-Hibri served as president of Digicel from August 2000 to February 2005. Mr. El-Hibri served as the president of East West Resources Corporation from September 1990 to January 2004.

Mr. El-Hibri was a member of the senior management team of Speywood, LTD., in the United Kingdom. and organized and directed the management buyout of Porton Products Ltd. El-Hibri reorganized Porton, and was advisor to the senior management team involved in the oversight of operations and served as a senior associate and resident project manager at Booz Allen Hamilton and as a manager of Citicorp in New York (Mergers and Acquisitions), and in Jeddah, Saudi Arabia (Operations and Credit).

Mr. El-Hibri has been chairman of East West Resources Corporation, a venture capital and financial consulting firm, since June 1990. He served as the chairman of Digicel Holdings from August 2000 to October 2006. He serves as director of Emergent BioDefense Operations Lansing Inc.El-Hibri has been Director and CEO of Emergent BioSolutions since 2004 and He serves as Chairman and Treasurer of El-Hibri Charitable Foundation.

Mr.El-Hibri serves as a member of the board of trustees of American University. He is a member of the board of directors of the International Biomedical Research Alliance (an academic joint venture among the National Institutes of Health, Oxford University and Cambridge University). Mr El-Hibri is also a member of the board of trustees of the National Health Museum.

You are not helpless in the face of negative search results. A directed, well-executed, diligent campaign will place your desired results high in the list, pushing undesirable results down to irrelevant pages where the majority of Internet users do not bother to look. 90% of searchers never look past the first page — i.e. the first 10 results. 99% of searchers never look beyond the second page. We will work to get the undesirable results as far from those first two pages as possible.

At Abraham Harrison, LLC, our proven and well-refined methods as well as our long-established credibility gives us particular efficacy in influencing top search results. We don’t engage the negative results, as this actually makes them more attractive to the search engines. We employ an assortment of tactics to chaff and flare, to draw the search engines‘ attention to positive and neutral results, and away from the problematic negative results .

Read More »

Sharp’s Life Changing Box Game

Don’t forget — there are two more prizes coming up! One big one and one really big one — please add the app, play the game, and then check out the Facebook Group and the Facebook Page! The game ends on July 14th!

Congratulations to Jason H Smith & Mike Goldberg who have won our fifth prize, an all-expenses-paid trip to see the Yankees play in the old Yankee Stadium in New York City!

Jason H Smith & Mike Goldberg won a trip to see a baseball game in New York City

Congratulations to Richard Shallenberger who have both won our forth prize, a home theater system.

Richard Shallenberger won a home theater system

Congratulations to Kristie Lake &Adrienne Lamond who have both won our third prize, a 20″ Full HD LCD Sharp Aquos TV!

20-inch HDTV

Congratulations to Christian Jolicoeur &Katie Merle who have both won our second prize, a 52″ Full HD LCD Sharp Aquos TV!

Christian Jolicoeur

Congratulations to Marcus Baskerville of Sacramento, California, who has won our first prize, a 32″ Full HD LCD Sharp Aquos TV!

Marcus Baskerville is the 1st Prize Winner of the Life Changing Box! Marcus won a 32

Just join up yourself directly! I have a feeling that you can add the app to your Facebook Pages as well — check it out! The game launched at 10AM, June 12th. Prizes include 52″ flat screen televisions, exclusive tickets to sporting events, international trips, home theater systems — 20 prizes in all — with values ranging from $400 to $14,000. There are two of everything so everyone who wins a prize wins its twin for the person who invited him or her. Lowe’s client doesn’t want to be revealed just yet, so please plug some words into the query box on the teaser site, LifeChangingBox.com.

Congratulations to Kristie Lake &Adrienne Lamond who have both won our third prize, a 20″ Full HD LCD Sharp Aquos TV!

20-inch HDTV

Congratulations to Christian Jolicoeur &Katie Merle who have both won our second prize, a 52″ Full HD LCD Sharp Aquos TV!

Christian Jolicoeur

Congratulations to Marcus Baskerville of Sacramento, California, who has won our first prize, a 32″ Full HD LCD Sharp Aquos TV!

Marcus Baskerville is the 1st Prize Winner of the Life Changing Box! Marcus won a 32

You can learn more at the Life Changing Box game http://lifechangingboxgame.com. Prizes range from $400-$14,000 and include 52″ LCD Full-HD TVs, all-expense-paid trips to Japan, and all-expense paid trips to New York City to see one of the last Yankees game in the old Yankee Stadium before it’s closed for good.

Hello. This is the Life Changing Box. A box that holds the potential to change things for the better. A game that has the potential to give out some really cool stuff. What does the box hold for you? Click to find out. Play the Life Changing Box! Prizes include 52″ flat screen televisions, exclusive tickets to sporting events, international trips, home theater systems — 20 prizes in all — with values ranging from $400 to $14,000. There are two of everything so everyone who wins a prize wins its twin for the person who invited him or her.

What is this “Life Changing Box” you speak of?

Life Changing Box is a game where you win big fancy prizes.

How do I win a big fancy prize?

First, install the Life Changing Box game. Then touch one (or all) of the Life Changing Boxes to get in the game.

Then what?

Then you wait. YES, you wait and you watch. This game is based on timed rounds where a Box either opens and gives it’s holder a prize or it randomly jumps to someone else. If you are one of the people who touched the Box, then this person could be you.

Then do I win a prize?!

You might! But you’ve got to be on the ball, or more correctly you’ve got to be on the Box. If at the end a round the box hasn’t opened for you, it’s outta there and on to someone else.

I want a prize!! Do I keep touching?

You are clever! That is exactly what you do! After each round the game resets and you have to touch again so the box knows to jump to you.

Can I cheat?

A little bit. If you invite a friend to play and they win, you win the exact same prize!

What!?!?

You heard right. You don’t even have to win to get a prize. If the friend you invited wins YOU ALSO WIN THE EXACT SAME PRIZE!! Invite as many friends as you like, every time they win you win.

This game is awesome!

Yes it is.

Sooner or later these Boxes are going to open and if I keep touching I’m going to get the Box and the prize!

That’s the spirit! Now let’s play

The Life Changing Box game is a Facebook application believed to be the first of its kind…A contest with BIG PRIZES – many worth thousands of dollars!

Quick Links: News Facts | About Life Changing Box Facebook App | Screen Captures | About LifeChangingBox.com | About Lowe Worldwide | About Abraham Harrison | Contacts | Social Media | Tags

News Facts

  • Life Changing Box the game is an application for Facebook which resembles Hot Potato in reverse. In our case, the “potato” is a box and inside each box is a prize. The goal of the game is to be in possession of the box when it opens, thus winning the prize. Part of the fun of Facebook is the option to invite your friends to install an application you enjoy. We encourage you to do so with a creative twist. If someone you invited into the game wins a prize, you win the exact same prize!
  • There are 10 boxes total in the game. The currency the game uses to allow players to take possession of the box is called a “Touch”. Players get 24 “Touches” per day. Each “Touch” enters the player into a Round. At the beginning of each Round, the box will randomly jump to one of the players that entered that Round. A Round lasts between 30 minutes and 8 hours, randomly decided by the application. If the box didn’t open that Round, a new Round will begin and everyone must “Touch” the box again to participate.
  • Since there are 10 boxes, 24 Touches, and up to 48 rounds per day, players will have to strategize their Touches in order to maximize their chance to win. This creates engaging and addictive play
  • Click here to go to the Life Changing Box Facebook application page

About Life Changing Box Facebook App

LCB is a lottery-style game based around 10 boxes that open to give prizes to whomever is in possession of them.

Enter to Win

To get possession of a box you go to its application page and “touch” the box. Whoever touches the box first is in possession of it. Email and other contact info must be entered in case you win. The pic and name of the holder appears next to the box on the app page.

Gameplay

The game play is based around timed rounds where a box either opens to reveal a prize or jumps to another player’s page.

If you have touched the box you are in for that timed round only.

If someone else is in possession of the box for that round, your touch means that you are eligible to get the box only if it doesn’t reveal a prize on that round.

Then you are in a pool of people that the box will randomly jump to.

Strategy

All 10 boxes appear at the same time but they open sequentially over a four-week period. Nobody knows when they open, or how many rounds of “touching” there will be until they do so you get a limited number of “touches” per box to use at your discretion. You choose if you want to sit out a round and save your touches. If someone else wins and you have touches, you can roll them over into another game. If you invite a friend to the application and they win, you win a duplicate prize.

  • There are 10 boxes total in the game
  • To gain possession of a box, users use a currency called a Touch
  • All players get 24 “Touches” per day
  • Each Touch enters the player into a Round
  • At the beginning of each Round, the box will randomly jump to one of the players who entered that Round
  • The player given the box holds it for the entirety of the Round, which lasts between 30 minutes and 8 hours, randomly decided by the application
  • If the box doesn’t open in a Round for the player, a new Round will begin and everyone must Touch the box again to participate
  • 20 prizes will be awarded with values ranging from $400 to $14,000
  • If you invite a friend to the application and they win, you win a duplicate prize
  • Click here for the rules and regulations

Screen Captures

(click on thumbnail to view full-sized image)

About LifeChangingBox.com

  • The Life Changing Box is part of a marketing strategy developed to promote a new campaign from Lowe New York. The client sponsoring the application will be revealed as the game progresses
  • LifeChangingBox.com is a mysterious website designed to intrigue users and let them guess what is inside this “Life Changing Box.” This first of its kind contest will run for one month starting on June 12th, 2008
  • Shhhhh! Try these words in the search bar (but don’t tell anyone!):
    japan, takumi, komayama, baseball, mlb, sports, world series, home run, diamond, catch, hit, bat, swing, glove, catcher, short-stop, hitter, batter, grand slam, bases, loaded bases, stadium, major league, pro, professional, pastime, Pennant, uniform, outfield, out, fly ball, foul, umpire, fans, seats, tickets, dugout, couch, run, score, safe, call, official, play, slide, signal, contract, stealing, cleats, walk, pop-up, heckler, fanatic, stats, cards, card, mitt, bullpen, inning, infield, color, crystal, HDTV, light, molecules, contrast, hertz, refresh rate, pixels, resolution, high def, high definition, home theater, remote control, display, flatscreen, big screen, picture, image, clarity, brilliance, transmit, transmission, spectrum, 108 inch, portal, window, viewing, friendly, sun, solar panel, energy, efficiency, carbon footprint, ecosystem, ecology, save the environment, nature, natural, earth, planet, light, air, water, animals, birds, clean, renewable, grid, power, future, tomorrow, responsible, generate, generation, sustainable, mother earth, habitat, species, food chain, change, harmony, low emissions, summer, spring, kitten, life, movies, film, action, comedy, romance, chick flick, hollywood, horror, terror, stars, celebrity, sitcom, documentary, channel, surfing, classics, script, dialogue, cinema, art, expression, acting, show, shows, commercials, soundtrack, theater, news, cartoons, prime time, ratings, re-runs, director, genre, audience, flick, blockbuster, live, on air, season, video game, theater, game, calculator, pencil, mechanical pencil, japanese, scientist, factory, technician, engineer, invention, inventor, innovator, innovation, leader, first, company, brand, pioneer, legacy, technology, electronic, electronics, advancement, vision

About Lowe Worldwide

Lowe & Partners WorldwideLowe Worldwide is an interconnected global community of marketing agencies. Its client roster includes Unilever, Saab, Johnson & Johnson, Nestle and Stella Artois. The agency is founded on the belief that the greatest service it can render its clients is High Value Ideas coupled with Problem Biased Thinking. Lowe is a member of Interpublic Group (NYSE:IPG), one of the world’s leading organizations of advertising agencies and marketing services companies.

Lowe New York is one of the cornerstones of Lowe Worldwide with a client roster including Milk, Perdue, XM, Sharp and more. www.loweny.com

About Abraham Harrison LLC

Abraham Harrison LLCAbraham Harrison understands that the Internet is not just a different advertising medium, it is a different culture with unique customs and protocol. Knowing this culture allows us to translate your unique company message to relevant online communities. This approach drives business your way—our primary and sincere goal. www.ahllc.eu

Contacts For Press Inquiries

Sal Taibi
President, Lowe New York
sal.taibi@loweworldwide.com
(212) 605 8750

Social Media

Add to del.icio.us | Digg it | Google Bookmark | reddit | StumbleUpon | Twit This

Tags

TV, electronics, travel, environment, Japan, baseball, solar, LCD, flat screens, consumer electronics, game, Facebook app, Facebook, Life Changing Box, lifechangingbox.com, Facebook Application, game, hot potato, musical chairs

Here’s the official Press Release from Lowe Worldwide:

Lowe Launches First-of-its-Kind Facebook(R) Application
12/06/2008 – 13:00

Today Lowe Worldwide announces the launch of an industry-leading application on Facebook Platform called The Life Changing Box. The application, developed by Lowe New York for one of the agencys global clients, is an interactive game giving users a chance to win prizes, some of which are worth thousands of dollars.

The Life Changing Box is part of a marketing strategy developed to promote a new campaign from Lowe New York. The client sponsoring the application will be revealed as the game progresses.

The application on Facebook Platform resembles the classic game Hot Potato, only in reverse. Facebook users who install the game can take possession of a box from another player, which is then passed around to other friends who have installed the The Life Changing Box application. The goal is to be in possession of the box when it opens, thus winning the prize it holds inside.

There are 10 boxes total in the game. To gain possession of a box, users use a currency called a Touch. All players get 24 Touches per day. Each Touch enters the player into a Round. At the beginning of each Round, the box will randomly jump to one of the players who entered that Round. The player given the box holds it for the entirety of the Round, which lasts between 30 minutes and 8 hours, randomly decided by the application. If the box doesnt open in a Round for the player, a new Round will begin and everyone must Touch the box again to participate. 20 prizes will be awarded with values ranging from $400 to $14,000.

We are excited about this groundbreaking contest we are bringing to Facebook Platform. It is a unique offering that will give users the chance to win actual, tangible, valuable prizes rather than just the virtual trinkets usually found on Facebook, commented Mark Wnek, Chairman of Lowe New York. What is really great about this program is that if someone invites a friend to play the game, and their friend wins a prize – they win a duplicate prize. This will add significantly to the viral nature of this program while increasing the level of both awareness and engagement with lifechangingbox.com.

Since there are 10 boxes, 24 Touches, and up to 48 rounds per day, players will have to strategize their Touches in order to maximize their chance to win. This creates engaging and addictive play. The game will last through July 14, 2008, to coincide with the full launch of lifechangingbox.com.

About Lowe

Lowe Worldwide is an interconnected global community of marketing agencies. Its client roster includes Unilever, Saab, Johnson & Johnson, Nestle and Stella Artois. The agency is founded on the belief that the greatest service it can render its clients is High Value Ideas coupled with Problem Biased Thinking. Lowe is a member of Interpublic Group (NYSE:IPG), one of the worlds leading organizations of advertising agencies and marketing services companies. Lowe New York is one of the cornerstones of Lowe Worldwide with a client roster including Milk, Perdue, XM, Sharp and more. www.loweny.com

Lowe New York
Sal Taibi, 212-605-8750
President